The 212 Yachts Story

Name: About Us
Rating: 5

212 Yachts was founded from a deep love for the sea, a dedication to exceptional service, and an unwavering ambition to set the standard in luxury yacht experiences.

212 Yachts are a luxury yacht charter brokerage, that proudly combines global operations with local knowledge.

Our mission is straightforward: to deliver an exceptional, memorable experience to every client. These ambitions have been core to the 212 Yachts story since our beginnings on the French Riviera. With our main office in Antibes, we manage charters across the globe, including popular destinations in the Western and Eastern Mediterranean, the Bahamas, the Caribbean, Australia, the Indian Ocean, and other international cruising hotspots.

We specialise in arranging luxury crewed yacht charters worldwide and also provide expert yacht sales services. With extensive experience in MYBA contracts and industry-standard terms, along with comprehensive liability insurance, 212 Yachts offers a seamless, secure, and sophisticated experience in luxury yachting.

Our core company values

Integrity: We are unwaveringly committed to serving clients with honesty and maintaining the highest ethical standards. This steadfast dedication ensures trust and transparency in all our interactions, making integrity a cornerstone of our service.
Exponential Effort: Our mission is to provide ‘an extra degree of effort’ in every task, ensuring our service exceeds expectations. This dedication to going above and beyond demonstrates our commitment to excellence and hard work.
Self Improvement: Continuous self-review and a relentless pursuit of excellence are integral to our ethos. By constantly striving to improve, we ensure that our team consistently surpasses expectations and delivers impeccable service.
Customer-centric approach: Clients are at the heart of everything we do. We treat each client as a valued member of the 212 Yachts family, offering personalized and bespoke services that set us apart as a leading yacht charter brokerage.

The 212 Concept

The original “212” concept was introduced by leadership expert Sam Parker as a powerful message of motivation. The idea is simple yet impactful: at 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam, which has the power to move a train. This principle underscores a core belief at 212 Yachts—that just one extra degree of effort can make all the difference. It’s this commitment to going above and beyond that defines our approach to delivering exceptional yacht charter experiences.

Contact a member of our team

Meet the CEO

Ms. Jenny Caird

Founder & CEO

Jenny Caird is the founder and CEO of 212 Yachts. In 2012 when she launched 212 Yachts, the vision for her company and clients was to apply her passion for excellent customer service to create a truly customer-focused brand.

Jenny ensures carefully selected team members have the same ethos and go above and beyond for clients. Jenny still spends much time working directly with clients, which she loves. Years of experience in the yacht industry have made Jenny an expert in her field. Whatever your query is, Jenny is highly solution orientated. With her motivation and dedication to clients, and the team, Jenny adds the extra degree in yachting. Jenny has a first class honors degree in Marine Biology from the University of Galway, Ireland, and an MBA in business. Before working in the yachting industry she gained much commercial experience in the competitive world of Management Consultancy.

In her spare time Jenny can be found rock climbing or hiking in the mountains behind Monaco and Saint Tropez. She loves being on the water too (whether on a yacht, or on her blow up paddle board) and she loves a game of golf.

What our clients say

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First Time Yacht Charter

This was my very first time organising a yacht charter, and I must admit, I was a little apprehensive and overwhelmed at first by the entire process. There were so many details to consider, and I wasn’t sure where to start. Then, a close friend recommended Jenny and her team at 212 Yachts. From the very beginning, Jenny guided me through everything, answered all my questions, and made the entire experience seamless. She was incredibly helpful and ensured every little detail was catered for. I truly could not have done it without her. The holiday itself was nothing short of amazing—everything exceeded my expectations! I had such a fantastic time that I have already provisionally booked for next year. Thank you so much, 212 Yachts!

Jessica

Thank you for everything, 212 Yachts!

I have been booking yachts with Jenny and her team for the last 6 years, and I truly hope to continue doing so for many more years to come. The standard of service they provide is simply unmatched, and their attention to detail is exceptional. Every charter has been flawless, and my friends and colleagues who I’ve recommended to them have all agreed—they’ve had equally amazing experiences. Jenny and her team take the time to understand exactly what I’m looking for, and they always deliver beyond expectations. Whether you’re an experienced charterer or this is your first time, you can’t go wrong with 212 Yachts. Their professionalism, dedication, and knowledge of the industry make them the best in the business.

Julia

An Incredible 10 Day Holiday on a Super Yacht

The yacht was great but the staff made the trip incredible. The crew had lots of experience, were laid back and didn't take things too seriously which was a perfect match for us. We give them and the yacht a 10/10 and would highly recommend them for others. The food was fresh and delicious and we tried many dishes that we'd never had before. The chef had specific vendors for each product and worked hard to source the best fresh food throughout the trip. Now we have to figure out when we can go back! And a big thank you to you at 212 for your advice and sharing your experiences and great guidance.

Mark

This Trip Exceeded Every Expectation I Had

I don’t even know where to begin. But let’s start with you and your team. From the first call we had over a year ago where you taught me about the charter yacht world through to today has been incredible. I truly don’t think I will adequately be able to express my LOVE for everything. From the moment you sent me the Captain's mobile number and we started communicating, he was terrific. The entire crew, everyone, was magical. They were the perfect blend of professionalism with a fun side. This trip exceeded every expectation I had and what was meant to be a once-in-a-lifetime trip is now likely going to be annual or at least every other year. Thank you for everything, Jenny!

Melissa

212 Careers

212 Yachts is always on the look out for talent. We are looking for candidates with a can-do attitude and skills that will add to the success of 212 Yachts, and your own personal development.

View Open Roles