The 212 Yachts Story

212 Yachts was founded from a deep love for the sea, a dedication to exceptional service, and an unwavering ambition to set the standard in luxury yacht experiences.

212 Yachts are a luxury yacht charter brokerage, that proudly combines global operations with local knowledge.

Our mission is straightforward: to deliver an exceptional, memorable experience to every client. These ambitions have been core to the 212 Yachts story since our beginnings on the French Riviera. With our main office in Antibes, we manage charters across the globe, including popular destinations in the Western and Eastern Mediterranean, the Bahamas, the Caribbean, Australia, the Indian Ocean, and other international cruising hotspots.

We specialise in arranging luxury crewed yacht charters worldwide and also provide expert yacht sales services. With extensive experience in MYBA contracts and industry-standard terms, along with comprehensive liability insurance, 212 Yachts offers a seamless, secure, and sophisticated experience in luxury yachting.

Our core company values

Integrity
We are unwaveringly committed to serving clients with honesty and maintaining the highest ethical standards. This steadfast dedication ensures trust and transparency in all our interactions, making integrity a cornerstone of our service.
Exponential Effort
Our mission is to provide ‘an extra degree of effort’ in every task, ensuring our service exceeds expectations. This dedication to going above and beyond demonstrates our commitment to excellence and hard work.
Self Improvement
Continuous self-review and a relentless pursuit of excellence are integral to our ethos. By constantly striving to improve, we ensure that our team consistently surpasses expectations and delivers impeccable service.
Customer-centric approach
Clients are at the heart of everything we do. We treat each client as a valued member of the 212 Yachts family, offering personalized and bespoke services that set us apart as a leading yacht charter brokerage.

The 212 Concept

The original “212” concept was introduced by leadership expert Sam Parker as a powerful message of motivation. The idea is simple yet impactful: at 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water comes steam, which has the power to move a train. This principle underscores a core belief at 212 Yachts—that just one extra degree of effort can make all the difference. It’s this commitment to going above and beyond that defines our approach to delivering exceptional yacht charter experiences.

Contact a member of our team

Meet the CEO

Ms. Jenny Caird

Founder & CEO

Jenny Caird is the founder and CEO of 212 Yachts. In 2012 when she launched 212 Yachts, the vision for her company and clients was to apply her passion for excellent customer service to create a truly customer-focused brand.

Jenny ensures carefully selected team members have the same ethos and go above and beyond for clients. Jenny still spends much time working directly with clients, which she loves. Years of experience in the yacht industry have made Jenny an expert in her field. Whatever your query is, Jenny is highly solution orientated. With her motivation and dedication to clients, and the team, Jenny adds the extra degree in yachting. Jenny has a first class honors degree in Marine Biology from the University of Galway, Ireland, and an MBA in business. Before working in the yachting industry she gained much commercial experience in the competitive world of Management Consultancy.

In her spare time Jenny can be found rock climbing or hiking in the mountains behind Monaco and Saint Tropez. She loves being on the water too (whether on a yacht, or on her blow up paddle board) and she loves a game of golf.

What our clients say

View testimonials

Rating 5 stars

Memorable experience

It was a memorable experience. It was very easy working with 212 Yachts. I would definitely book with them again and I am planning on doing so next year!
Mr Tetuan

Rating 5 stars

Best Holiday Ever on a Yacht

The yacht was immaculate and we were not disappointed. The crew were all super friendly and could not do enough for us. The crew got the water toys out and were generally incredibly proactive whilst still managing to disappear into the background so we didn’t feel they were watching our every move. Many thanks to you and the team at 212 Yachts who were superstars at organizing everything.
Matthew

Rating 5 stars

Highlight on a Yacht for 5 nights

Thank you all so much for making our trip so special, we had an incredible time and are sad to be leaving so soon
Christine

Rating 5 stars

Fantastic Experience

Fantastic experience, couldn't fault a single thing. From the yacht, to the food, to the toys, to the service and all the crew. We were first-time boaters and it won't be the last!
Charles

212 Careers

212 Yachts is always on the look out for talent. We are looking for candidates with a can-do attitude and skills that will add to the success of 212 Yachts, and your own personal development.

View Open Roles